“Gretchenfrage, as a generic term, refers to a direct question that goes to the heart of a problem and is intended to reveal the intentions and the disposition of the person asked. It is usually uncomfortable for the person asked, because it is intended to persuade them to make a confession that they have not yet made.” —Wikipedia (translated from German)
‘Sustainability reporting’ is a Thing these days, and forms a valuable part of company communication with customers, stakeholders and consumers.
How often do you hear about climate change, carbon and plastic pollution in the media? How do you feel about it? Concerned? Irritated? Helpless? Do you feel a need to act?