Corporate Sustainability Goals and the Zone of Grey Fuzz

Corporate Sustainability Goals and the Zone of Grey Fuzz

An increasing number of corporations have announced large-scale, ambitious sustainability plans in attempts to reduce their millions of metric tons of annual CO2 emissions.
But when it comes to carbon offset, there’s a Zone of Grey Fuzz surrounding the whole issue: Does the general public understand that any offsets must be additional? How can we know that offset programs are doing what they say they’re doing? What’s the actual impact?